Xfera launches Yoigo brand

October 26, 2006

TeliaSonera's mobile operator in Spain, Xfera Moviles, announces its new brand identity - Yoigo.

"We are glad to present Yoigo and we are convinced that the new brand will strengthen our efforts to make the fourth Spanish operator successful," says Kenneth Karlberg, President of TeliaSonera Norway, Denmark, Baltic and Spain.

The brand values are Simplicity and to be Fair, Witty, Honest and Efficient. The brand personality is to be human, friendly, urban, contemporary and hungry.

"Yoigo fits perfectly with our intention to start something new in the Spanish market which is also reflected in the new brand," says Kenneth Karlberg. "It is an accessible and transparent brand with which consumers can establish a relation of trust."

Xfera will launch mobile services under the Yoigo brand before the end of the year.