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Better choices are needed for success
September 3, 2002
There needs to be more robust content, applications and choices
of terminals for 3G mobile communication services to be successful,
said Energy, Communications and Multimedia Minister Datuk Amar Leo
Moggie.
“The lack of GPRS phones that has hampered the launch of infrastructure
rollout, and the lack of subscriber take-up, must not be allowed
to happen to 3G technology,” he said at the launch of the Ericsson
3G Showcase here last week.
The Malaysian Government in July awarded 3G licences to fixed-line
incumbent Telekom Malaysia and UMTS Malaysia.
Their 3G services are expected to be launched in early 2004.
As industry and market gear up for 3G services, Moggie highlighted
the importance of applications and content to entice users to migrate.
“Given that the majority of existing 2G users are using the service
for voice-calls and SMS, creating a different value for 3G along
this value chain depends on content,” he said.
Moggie said that the weakest link in the mobile telephony value
chain was the content. He urged infrastructure providers, network
operators, content providers and application developers to work
together to share market information and research data.
Meanwhile, Mats Olsson, president and country manager at Ericsson
Malaysia, is convinced that the main problem is not in the content
per se, but rather in the availability and applicability of the
content.
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3G Motorola A920
