Hutchison 3G UK announces revolutionary new digital mapping
September 18, 2002
Hutchison 3G UK today announced agreements with five companies
to deliver the digital mapping technology and the location-based
services to be offered to consumers under the 3 brand later this
year. As they develop, location-based services will enable 3 customers
to pinpoint their position on a digital map delivered to the 3G
handset, then follow directions to services such as hotels, restaurants,
shops and businesses using a detailed real-time display.
An agreement with Ordnance Survey will see Hutchison 3G incorporating
Ordnance Survey's detailed and intelligent digital map data into
its 3G services. Hutchison 3G has licensed a suite of products from
Ordnance Survey, including OS MasterMap - Britain's definitive digital
map database. This incomparable database identifies over 400 million
features of the British landscape, providing a consistent, national
framework for referencing geographic information.
Tele Atlas will provide mapping data for the UK and Europe, supplying
detailed street plans for over 30,000 cities from the largest seamless
map of Europe in existence. Initially the Tele Atlas data will be
deployed in the UK and later made available in other European countries
where Hutchison Whampoa has 3G interests.
whereonearth, IONIC Software and TCS will deliver a technology
platform that supports the location-based services. All three agreements
will be initially deployed in the UK, before being made available
in all countries where Hutchison Whampoa has 3G interests.
whereonearth, leading a partnership with Telcontar, will supply
location-based services software, data engineering tools and professional
services.
IONIC Software will deliver standards based software such as Web
Feature Server (WFS), using GML and Web Map Server (WMS), as well
as the Ionic Portrayal Engine and other professional services.
TCS will provide location-based software and services, including
its Xypoint? Location Platform which blends messaging and location
applications.
Colin Tucker, managing director of Hutchison 3G commented: “We
are creating a service, that, on demand, shows you where you are,
what you want and how you want it - and puts it in the palm of your
hand. Over time this will become an absolutely indispensable component
of daily life for all of us.”
He continued: “The scale and scope of technical integration taking
place behind the scenes is unprecedented in the industry. We are
delighted to be working with the leading providers in this area
to develop these unique and exciting services for 3’s customers.”
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