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NEC takes 3G debate to the next level with new White Paper
September 20, 2002
NEC, the 3G solutions provider, today published a new White Paper
that aims to move the 3G debate forward.
With infrastructure development well underway, NEC is shifting
attention towards developing the complex service models that will
be needed to make 3G technology both acceptable and attractive to
subscribers - and ultimately generate revenue for operators and
their business partners. The White Paper calls for a four-sided
partnership to develop the new 3G services between operators, handset
manufacturers, infrastructure specialists and content providers,
replicating the successful i-mode model.
The paper, entitled “3G the way they want it”, outlines the six
key considerations NEC views as crucial to driving the uptake of
these services. It covers issues such as making volume-heavy video
content easily downloadable; anytime, anywhere data access and exchange;
and the security concerns that might shake consumer confidence in
using 3G devices as transaction tools. It also addresses questions
of one-to-one marketing and personalisation, whilst protecting consumer
privacy.
“The first 3G networks have been built, the first calls made and
the first subscribers billed. 3G deployment is no longer an outlandish
fantasy spun by a handful of visionaries, but will soon be a business
reality,” explains Kevin Buckley, Head of Operations at NEC UK 3G
Mobile Systems. “Until now, operator focus has rightly been on building
the 3G networks that will underlie future operations, but this is
the time to move the debate forward to the specifics of revenue
generation.”
“A new kind of partnership model is needed in the 3G economy -
where operators build 3G services in close collaboration with handset
manufacturers, infrastructure suppliers and content providers. The
successful i-mode model is founded on this kind of partnership,
and should be mirrored with 3G services,” he continues.
“Only by beginning the process of developing appropriate partnerships
and business models, and testing new technologies now, will operators
be able to win the all-important early customer share that will
ultimately generate return on the investments already made in 3G.”
The company has built on its early commitment towards 3G R&D by
delivering operational 3G systems in Japan and for mm02 and Manx
Telecom in the Isle of Man.
A copy of the report can be downloaded by clicking
here
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