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Mobilkom Austria announces 3G service launch

September 25, 2002

Ericsson customer mobilkom austria, a mobile operator in Austria, today announced the launch of 3G service. As one of the 3G network infrastructure suppliers to mobilkom austria, Ericsson is playing an essential role in assuring that UMTS services are implemented according to schedule and functionality requirements.

Ahead of schedule, mobilkom austria today announced the start of 3G service in major parts of Austria. Service was inaugurated with a live streaming video call between the cities of Vienna and Graz. Approximately 25 per cent of the country's geographic area, including most major urban districts, is covered in the initial 3G launch.

Content will initially be provided through a number of exclusive partnerships between mobilkom austria and for example the Austrian public broadcast station ORF, news agency Reuters and leading Austrian on-line sports media channel, sport1.at.

"Our successful cooperation with Ericsson has been an essential element allowing us to achieve our market objectives," said Boris Nemsic, CEO of mobilkom austria.

"mobilkom austria's 3G service launch today together with Ericsson is further evidence that, contrary to what the skeptics might say, 3G is happening; it is here today," said Anders Runevad, Vice President, Business Management and Sales at Ericsson's Systems unit.

 


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ISBN: 0470847751
This book discusses 3G services from the view of what is needed for the service to provide value to the user, what is the value proposition for the user, how will money be made out of delivering the service, and discussions on how revenue sharing propositions might work to benefit content providers and network operators. 3G operators should take note of this highly recommended book.

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