Qualcomm and Teleepoch
Enter Into a 3G CDMA Subscriber Unit License Agreement, October
6, 2007
MTN chooses Cambridge Broadband
Networks for multi-service wireless network in Rwanda, October 6,
2007
Brazilian government to
publish 3G bidding rules soon, October 6, 2007
KTF 3G service suffers
from technical problems, October 6, 2007
Argentina’s Personal
lunches 3G service in Rosario, October 6, 2007
Russia has it's first 3G
network, October 6, 2007
AT&T could drop Alcatel-Lucent
as 3G mobile network supplier, October 6, 2007
Enea Extends License Agreement
with ZTE for 3G Handsets, October 2, 2007
LG to unveil premium handsets
in Brazil, October 2, 2007
KTF 3G subscribers doubled
in less than 3 months, October 2, 2007
3G policy in India will
be non-uniform, October 2, 2007
- previous news
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Warning: 3 to reach critical mass within 12 months - report
September 22, 2003
It's time for Europe's mobile operators to sit up and take notice. Their
newest rival, the Hutchison Whampoa-backed 3, is on course to achieving
critical subscriber mass by this time next year, according to 3- An Inside
Track on its Future Strategy, Baskerville's latest report produced by
the Mobile Communications newsletter team.
3 has gained important insights from its first few months offering the
region's first commercial 3G service. And while it has had setbacks -
poor network functionality and clunky handsets - 3's new strategy presents
an unprecedented danger to its rivals.
The time for operators to respond is now. 3 is unfolding a pre-Christmas
subscriber-acquisition strategy that could leave rivals with a severe
New Years' hangover. Even more cut-throat tariffs plus a range of whizzy
new handsets could turn the market dramatically in 3's favour. Attractively
bundled packages would also let customers gain crucial experience of multimedia
services - leaving the newcomer with the lesser challenge of keeping them
loyal.
"The new pricing and accessory options 3 has planned for this year should
help the operator offset the negative impact of poor battery life, variable
network quality and unappealing handsets", says Shani Raja, editor of
the new Executive Briefing.
These product and price improvements, coupled with 3's strong financial
position, extensive distribution channels and no-nonsense packages, make
the operator a much larger threat to its competitors than is readily acknowleged.
And it has time before the others get their own 3G services up and running.
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3G Motorola A920
