Big 3G push in mid 2004 for Vodafone of Italy

September 22, 2003

Vodafone of Italy expects to start selling 3G mobile phones from 2004 according to the head of Vodafone Italia Vittorio Colao.

The launch process will be gradual at the beginning of the year with a big push from the middle of 2004.

"There will be a launch on a slightly reduced scale at the start of 2004 and then halfway through the year there will be a bigger-style launch," Vittorio Colao told an Italian newspaper.

The company is expecting to distribute 3G phones late this year but on a trial level. The supply of handsets would pick up by the first half of next year, ready for the push just before the summer.

The CEO anticipates a total of 3 and 4 million 3G subscribers in Italy next year.

Vodafone are currently rumoured to be trailing the Nokia 6650 and the SonyEricsson Z1010 as well as Sanyo 3G handsets.

Only 3 Italia has launch a 3G network in Italy and has over 300,000 customers. Rival Telecom Italia Mobile, biggest operator in Italy, expects to make its 3G debut in 2004 after testing the service in the second half of 2003.

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last updated: January 12, 2004

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Big 3G push in mid 2004 for Vodafone of Italy

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