New White Paper explains 3G's next battleground

September 30, 2003 - source: the3gportal

With carriers revenue expectations not being met, the mobile phone user interface (UI) is poised to become the new growth catalyst and usher in a new business model for the industry. This is the conclusion of The 3G Portal's new White Paper, produced in collaboration with Design UNIT, Korea's leading handset UI experts.

The paper presents the case that this development is not simply a temporary fad, a dressing up of the handset in some new clothes until more important matters like a 3G launch can be justified. Instead the paper lays out a new business model that demonstrates how if mobile operators embrace a new business strategy; that of developing easier-to-use interfaces for their subscriber's phones, then this can drive up individual ARPU and loyalty. And even more importantly, lead to the creation of a new class of person-to-person applications that will kick start penetration growth and deliver a long-term uplift in revenue.

The White paper is available - Sign up for free download here:
http://www.the3gportal.com/3GUI/enquirypage.shtml#news

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New White Paper explains 3G's next battleground

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