TIM launches 3G advertising campaign

September 26, 2004

On September 26 TIM launches its latest advertising campaign for "TIM TURBO", TIM's 3G offering, in a format adopted specially for this campaign.

TIM's high-speed communications technology and services feature in a series of new adverts starring a young couple that fit together to make a film story. The story unfolds from the action/romance genre: the woman is pursued as she puts her suitor's true feelings to the test.

The new format was developed by executive creative director Sergio Rodriguez, art director Alessia Casini and copywriter Gaia Stagnitti. The series of adverts stars a brand-new female face for TIM. When her boyfriend Diego (played by Spaniard David Guillo') asks her to marry him, beautiful Brazilian-born top model Adriana Lima runs off and sends him the first of several MMS messages: "Marry me if you catch me."

The serial unfolds just like a feature film. The opener has the feel of a trailer, and leads us into the action that follows.

TIM is one of three operators to have launched 3G mobile service in Italy which includes new entrant Hutchison 3G and telecom giant Vodafone.