3GPP selects aacPlus for mobile multimedia services
September 29, 2004
Coding Technologies, the provider of audio compression for mobile communications, consumer electronics and content distribution, announced that its aacPlus audio codec has been standardized by 3GPP as the codec for high quality content delivery. The standardization by 3GPP is a clear sign for service operators, content providers and handset manufacturers as they can now rely on a single open standard technology for high quality audio services. By providing highest audio quality at lowest possible bit rates, aacPlus is the key enabler for the profitability of new services like mobile streaming or download, protecting investments in these new services on a high level.
As the most efficient audio codec, aacPlus is established in all market segments as the common denominator codec, paving the way for the long-awaited convergence between digital broadcasting, mobile and Internet streaming. Already in use for music download services of O2 or Vodafone, aacPlus is widely adopted in digital broadcasting and Internet streaming applications.
"The selection of aacPlus by 3GPP was the logical conclusion of what became apparent in the market," said Oliver Kunz, Vice President Strategic Marketing, Coding Technologies. "Early adopters like O2 who are already running innovative new service incorporating aacPlus have clearly recognized the value of this technology for their business."
"Efficient delivery of audio tracks is critical to our business," said Bill Valenti, CEO of Melodeo. "With the broad adoption of aacPlus through 3GPP, Melodeo can now deliver high fidelity-quality songs directly to mobile phones in a file size as low as 500kb per song."
"Full-length Music downloading have been showcased as the ideal applications for 2.5 and 3G infrastructure, and aacPlus is the perfect fit," adds Guillaume Decugis, COO of Musiwave. "aacPlus was the key to successfully launching our commercial Download solutions and services. We got tremendous feedback from our launched customers like Vodafone and will continue to use aacPlus for our coming new service launches."
Said Michael Bornhausser, CEO of SDC: "As an early adopter of aacPlus for our customers O2, Vodafone D2 and Siemens mobile, we are very happy about the standardization of this technology in 3GPP. It clearly shows that aacPlus is the first choice audio codec for our market leading SDC mobile DRM technology. Being part of the international standard paves the way for music services to be the next big hit in mobile communications."
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