Cingular Wireless ease 3G activation for consumers

September 13, 2005

Cingular Wireless announced it would use SmartTrust's Over-the-Air technology (OTA) to help simplify the 3G activation process for its customers when it launches its next generation wireless services later this year.

Combining a Point-of-Sale activation system with Over-the-Air services to remotely download and install 3G service settings, the SmartTrust solution (based on the market leading SmartTrust Delivery Platform) will give subscribers quick and easy access to Cingular's portfolio of planned 3G services. SmartTrust will manage the activation process both on the customer's 3G SIM card and through integration with Cingular's own back-end billing and provisioning systems.

Cingular Wireless will also be able to offer its customer's additional 3G services in the future, provisioning them remotely Over-the-Air.

"Cingular is committed to delivering advanced, high-speed wireless services to customers across the U.S.," says Johan Valentin, SmartTrust's General Manager for the Americas. "As a new technology, it is important to ensure that when consumers walk into one of Cingular's stores they experience a reliable activation procedure."

SmartTrust's OTA solution has been in place at Cingular for the last three years, helping to manage the activation of new GSM subscriptions. Today's announcement further demonstrates SmartTrust's commitment to Cingular's ongoing success with the launch of 3G.