3 drives MMS usage with enhanced email service
September 26, 2005
3, UK's first video mobile network, announced the launch of its enhanced 'MMS-to-Email' service. Over 3 million customers of 3 can now instantly share MMS texts, pictures or video clips from their handsets with over 800 million internet users worldwide.
3's customers can send MMS to any email address and recipients can reply by email within five days. The 'MMS-to-Email' MMS arrives in the recipients inbox embedded in an attractively presented HTML email. Upon responding, the email text is then transformed into an MMS. The service closes the MMS communication loop so network differences and international coverage are no longer issues for MMS senders and ensures all MMS get to intended email recipients. MMS to email costs 25p for a picture message and 50p for video, replying is free.
"3's MMS-to-Email service is set to drive MMS usage on its network," said David Springall, Yospace's CTO. "Users need to feel reassured that their MMS will reach eventual recipients regardless of network or country. Our MMS-to-Email Gateway takes away one of the few remaining obstacles to mass use of MMS."
"People want to be able to send MMS to anyone, from anywhere," commented Jason Bradley, 3's Director of Communication Products. "This is what mobile technology is all about. MMS-to-email is an ideal way to drive MMS uptake, by integrating with a communications technology everyone already uses, internet email. Our MMS-to-email service joins a host of other innovative messaging services including videomail and SpinVox voice-to-text."
3 offers a range of MMS services including the newly-launched MyGallery where 3's customers can share clips and pictures captured on their video mobiles on their own blogs. The launch of MMS-to-email is being supported by an MMS marketing campaign called "reasons to send" that will highlight the benefits of using video and picture messaging.
MMS-to- email
The recipient opens up the e-mail on the PC and can either:-Play the Video MMS using Real Time or another player (click through provided as part of the message footer if the customer has not already downloaded a video player)
OR
Look at the text and pictures included within the MMS
The recipient of the MMS is also given the opportunity to respond to the sender for free with text (up to 500 characters) which is delivered back to the sender's handset as a text-only MMS.
Picture messages cost 25p
Video messages cost 50p
No charge for replies
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