| you are here: Home >> 3G White Papers >> Next Generation wireless Networks |
|
|
Next Generation wireless Networkssource: Lucent A white paper on Third Generation (3G) Wireless
Abstract Providing Stability for the Rocky Journey Toward Next
Generation Wireless Services Challenges facing wireless operators today
Aggressive pricing – a by-product of increased competition – has reduced average airtime revenue per subscriber, for one. Lucent understands the imperative for increased revenue by attracting new customers, encouraging subscriber MOU (minutes-of-use) growth, and deploying value-added, revenue-generating features such as unified messaging and network-based intelligent agents, as well as support for data applications. How to differentiate one's service is another challenge for wireless network operators. Quality of service, including superior network availability and customer care, are specially important factors for new providers who need to offer service on par with or better than established providers. Other ways to achieve differentiation require an open service creation platform that cuts the interval for developing and provisioning compelling services that attract new customers and increase loyalty – such as virtual private networks for corporate customers, convenient unified messaging offers, and location-sensitive information services. Pre-pay programs have proven significantly successful as a means to fuel revenue growth. Evolving to a data-centric world Mobile workers expect data applications to be available anytime, anywhere, and with the same convenience, speed, quality and flexibility that they have at the office or home. With a market that has grown accustomed to flat monthly rates for data, the question remains as to whether or not people are willing to pay as much for data on a per bit basis over the air as they are for voice. As the move is made from a voice-centric to a packet data-centric world, the whole idea of quality of service (QoS) takes on a new meaning. Technological change is driving fundamental change in networked communications, a r/evolution, in fact, that's causing incumbents to evolve and new operators to leverage their assets to maximise spectrum use with packet-based systems. Where today's operators measure voice quality and call completion rates, in the future they will be tracking maximum effective throughput and set-up times. More than anything, the next generation of wireless will entail creating seamless multimedia services that transcend fixed/mobile, wired/wireless, voice/data, public/private network distinction, coupled with integrated, end-to-end operations, administration, maintenance and provisioning (OAM&P) support, billing and customer care. One size does not fit all Additionally, operators in constrained spectrum must implement a transition plan to free enough spectrum and to support data applications while simultaneously serving voice customers. Many next generation services operators have the added task of securing new spectrum as they plan their next generation path. Winning the game
Lucent is the right partner for the transition to
next generation Lucent is in the best position to help existing and new wireless service providers evolve to next generation services capability because it has experience with all of today's digital technologies. Lucent's next generation roadmap adheres to these guiding principles:
Lucent's Network-of-Networks vision is a key asset
for operators Lucent's wireless infrastructure, an end-to-end networking solution, accommodates this vision through several key features. Lucent's Mobile Switching Centre (MSC) is anchored around the world-renowned 5ESS® switch. As the MSC architecture evolves, Lucent's commitment to open systems is providing operators the flexibility to harness the power of the network in new ways. Operators want greater flexibility and choice in hardware as well as software. Lucent has responded with new MSC hardware, directly linked to the switch, which accelerate the process of service and feature provisioning through the use of standard computer platforms acting as "servers" and new network elements as "clients." Additionally, Lucent's MSC features the new 7R/E packet portfolio, an end-to-end platform that enables wireless and wireline service providers to deliver the most reliable voice and data services available over seamless packet networks. This platform will enable the 5ESS switches used in Lucent's MSCs to gracefully incorporate the most advanced packet data transmission capabilities, and to provide the groundwork for next generation services. The 7R/E packet portfolio is both the evolution and revolution of communications that Lucent's customers have come to expect. Lucent's data networking skills are strategic assets
For incumbent operators, Lucent provides an evolutionary path to an IP-based model. Products that offer higher capacity and advanced services can be added on an incremental basis. New wireless operators can easily meet their packet requirements with Lucent's start-up service package. And for data-centric operators, Lucent offers a revolutionary network approach that places them on the packet path right from the start, enabling them to incorporate state-of-the art Bell Labs voice-over-IP (VoIP) network technology for their voice telephony needs. Lucent leads with applications Additionally, Lucent's Intelligent Alliances and Cooperative Innovationssm affiliate programs provide ready-made and tested solutions for wireless networks. Innovative billing and customer care solutions are provided by Lucent's Kenan Partners Program, and messaging options are available through developer relationships maintained by Lucent's Messaging Solutions business. Lucent's NetCare® program was created to help operators plan, build, manage or maintain their networks, thereby freeing them up to focus on other elements of their businesses. Lucent understands that customers have unique requirements that are not applicable to everyone. That's why Lucent is prepared to help develop unique service plans and to help both incumbent and new operators plan their next generation game plan, including global professional services such as business modelling, network planning and marketing and sales consultation. Lucent is at the forefront of next generation wireless
technology Lucent is an active member of multiple standards and industry organisations throughout the world, including the European Telecommunications Standards Institute (ETSI) and the American National Standards Institute (ANSI), whose standards recommendations are proposed to the International Telecommunications Union (ITU), an arm of the United Nations. Lucent has been engaged in standards discussions with Japan's Association of Radio Industry and Businesses (ARIB) and the Telecommunications Technology Committee (TTC), Korea's Telecommunications Technology Association (TTA) and the China Wireless Telecommunications Standards (CWTS)Group. Lucent is an active member of leading industry groups, among them: the Universal Mobile Telecommunications System (UMTS) Forum, the Universal Wireless Communications Consortium (UWCC), the CDMA Development Group (CDG), the GSM Association, the North American GSM Alliance, and the Third Generation Partnership Projects (3GPP and 3GPP2). Others include the Internet Engineering Task Force (IETF) and the Wireless Applications Protocol (WAP) Forum. To further facilitate the technology behind next generation services, Lucent has offices or distributors in more than 90 countries around the world. Lucent maintains research centres in the United States and Canada; at the GSM Centre of Excellence in Swindon, England; European Bell Labs Research Department; Bell Labs China; and the Singapore Centre of Excellence for Research and Development. Lucent's Wireless Innovation Lab offers operators the security that applications are tested on a live network before being released for commercial service. Lucent has also been at the forefront of the industry in establishing close working relationships with the suppliers who can deliver the specialised equipment and services that will meet the individual needs of its customers. Lucent supports all applicable standards that make it practical for other vendors to add unique capabilities to cellular and PCS networks, and has established an interoperability testing and certification program for makers of cellular and PCS terminal equipment. Start on the path toward next generation today
Now wireless network operators can take advantage of the most advanced technology available for wireless IP and VoIP services. With Lucent, they can maintain their competitive status and evolve while leveraging their existing investments. Operators can establish their optimum technology starting point and growth pace based on their business needs and the demands of the market. Nobody knows wireless networks – and the challenges that go with them – like Lucent does. Lucent has successfully taken its customers from analogue to digital, and is now prepared to help them move to next generation. With this enviable record, Lucent is the ideal risk management partner for the next millennium.
|
|||||||||||||||||||||
| |
|
www.3GNewsroom.com, 2001 - 2007, disclaimer,
contact us
|